Case study
Directed a full brand and marketing transformation for a global hospitality technology company, elevating the brand and running the global marketing function across five regions.
All-in-one property management platform for hotels, resorts and campgrounds
Hospitality operators and property management groups
Brand elevation, pipeline growth and market expansion
RMS Cloud
As Director of Global Marketing at RMS Cloud, I led a comprehensive brand and marketing transformation for a hospitality technology company operating across North America, EMEA and APAC — elevating the brand, running the global marketing function and delivering measurable growth across markets.
Key Features:
Global Brand Refresh: Delivered new brand guidelines and a 500+ page multilingual website, lifting domain authority and reach.
Content-Led Demand Generation: Activated the refreshed brand with a new content strategy, lifting lead volume and quality by more than 50%.
Global Events Program: Delivered 80+ international events annually, driving brand awareness across every marketable region.
Result: LinkedIn audience grew by 390% in twelve months, qualified leads increased and go-to-market launches for new products outperformed forecast adoption targets.