Case study

Global tech brand refresh & marketing leadership

Luxury Brand Campaign Copy

Category

Category

All-in-one property management platform for hotels, resorts and campgrounds

Target Audience

Target Audience

Hospitality operators and property management groups

Objective

Objective

Brand elevation, pipeline growth and market expansion

Organisation

Organisation

RMS Cloud

As Director of Global Marketing at RMS Cloud, I led a comprehensive brand and marketing transformation for a hospitality technology company operating across North America, EMEA and APAC — elevating the brand, running the global marketing function and delivering measurable growth across markets.

Key Features:

  • Global Brand Refresh: Delivered new brand guidelines and a 500+ page multilingual website, lifting domain authority and reach.

  • Content-Led Demand Generation: Activated the refreshed brand with a new content strategy, lifting lead volume and quality by more than 50%.

  • Global Events Program: Delivered 80+ international events annually, driving brand awareness across every marketable region.

Result: LinkedIn audience grew by 390% in twelve months, qualified leads increased and go-to-market launches for new products outperformed forecast adoption targets.

Global marketing
Brand refresh
Brand positioning
Content strategy
Demand generation
International go-to-market
Creative direction
Campaign production
Cross-functional leadership
Marketing operations
Technology stack management
Commercial reporting

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.